Content creator Amazing Arabella becomes a Place2Be Champion

Place2Be is delighted to announce that young presenter, content creator and lifestyle influencer ‘Amazing Arabella’ has become its latest charity Champion.

About Arabella

Arabella, who will be Place2Be’s youngest Champion, has grown up in the public eye, having lived the last decade as one of the world’s top ten teen influencers. She has a following of over 600,000 and 8 million views across her platforms.

As well as a host of brand-partnerships and fashion/lifestyle/beauty tips, Arabella:

• has worked with CAMHS to highlight the experiences of young carers
• has worked with the NHS and Imperial College London on a Covid-19 vaccination awareness campaign
• is a columnist for student magazine “Mental”
• has filmed a number of ‘behind the scenes’ segments (such as Strictly Come Dancing for BBC iPlayer) and red carpet interviews. Most notably, talking to Julia Roberts and Owen Wilson as part of their promotion of the film ‘Wonder’ (the inspiring and heart-warming story of August Pullman, the boy with facial differences) and helping to launch the accompanying #ChooseKind.

The Gen Z content creator regularly uses her platform to help promote important messages relating to mental health, self-care, and wellbeing. Her notes of empowerment and resilience are rooted in authentic family values, which resonate deeply with her community of teens and young parents.

As a child, Arabella was an avid blogger-turned-vlogger, who enjoyed modelling and reviewing toys, child brands and teen fashion. Arabella regularly works with child-focused brands including Disney, Funko, and Nintendo. More recently, Arabella was made a ‘Lego Play Ambassador’, helping to inspire imagination, playfulness, curiosity, creativity, fun, and learning.

Arabella’s growing audience reach had repercussions which were not always positive. She found herself (together with her mum) having to deal with negative behaviour - both on and offline - in reaction to her growing popularity. Arabella experienced trolling and real-world bullying that drove her family to move home. Those formative experiences lead Arabella to become a ‘Cyber Smile’ Ambassador in 2022 (when she turned 18); working to make the internet a kinder and more diverse place, and helping to ensure that young people understand the impact of their words.

Arabella strives to help teenagers and their parents safely navigate the digital world and cope with online life. She is recognised by the Female Lead Society as a teen role model and ‘positive influencer to follow’ - with other young people regularly sharing their own mental health struggles. Arabella also features in the ‘Synchronize’ student textbook series by Oxford University Press, as one of the top 20 most influential and successful young people in the UK. This acknowledgment underscores Arabella's significant impact on the industry and her role as a trailblazer for aspiring young content creators.

Arabella and Place2Be

Alongside all of this, Arabella has also been supporting Place2Be for the past six years, utilising Children’s Mental Health Week as a key moment to share the work of the charity with her audiences.

In 2018, she joined Place2Be in encouraging children and young people to be themselves, whilst in 2022 she encouraged her audience to fundraise for us. Last year, she created a video about the importance of supporting children’s mental health, sharing information about Place2Be and how to support Children’s Mental Health Week.

Arabella is also a brilliant supporter of our annual ‘Express Yourself’ day, which encourages children to celebrate what makes them unique with a fun and purposeful dress-up day. For the past few years, Arabella has rallied fellow young content creators and her audience to take part in the day too.

More recently, Arabella invited pupils from a Place2Be partner school to enjoy a ‘red carpet experience’ at the premiere of the 2023 CBBC Pantomime, ‘Robin Hood’. The show stars Place2Be Ambassador Rhys Stephenson in the titular role, alongside Place2Be Champion, Evie Pickerill. She also met students from Ark King Solomon Academy, in support of the HERE4YOU campaign film premiere, at Vue Leicester Square.

In her new Champion role, Arabella will continue to raise awareness of Place2Be’s annual Children’s Mental Health Week campaign and so much more. She'll use her terrific reach and influence to support Place2Be in working to ensure that no child or young person is left to face their mental health struggles alone.

Catherine Roche, Chief Executive at Place2Be, said:

“With social media very much part of young people’s lives, it’s heartening and inspiring to see Arabella use her platform and influence for good. We are so thrilled that Arabella has chosen to join Place2Be as a Champion to help us to reach more young people and families with vital advice to promote good mental health and help young people to build resilience. In doing so, Arabella will be making a tremendous difference and lasting impact in so many young people’s lives.”

Learn more about our Ambassadors and Champions